Explore the characteristics that tie together the world's biggest logos – plus tips for designing your own. 01. Combine ideas When working two ideas together, look for commonalities of form. Although the awkward and the ugly do have their place in logo design, correlation, rather than dissonance, often delivers a more universally satisfactory outcome. 02. Make static forms dynamic Repeated shapes imply movement Use direction, pattern and repetition to give static forms a sens
Sometime back, you may have wished that you knew which areas on your website users commonly visited – possibly via a crystal ball that shows unseen things. The desire to have such knowledge is almost always persistent because no matter whatever you do, you end up throwing darts in the dark because your work may be based on assumptions.
For instance, you may think of adding a bright red call-to-action (CTA) on the left side of your brand’s webpage. Your intentions, in this
Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most important of all, economical. One of the design leads, Noah Nathan, posted about the project on his website. He says the new font is meant to serve “both display and functional purposes,” but there is a serious economic component at play, too.Nathan writes:With the global nature of Netflix’s business, font licensing can get quite