HOW CAN I IMPROVE MY SMALL BUSINESS WITH LOCAL VIDEO MARKETING?
While video isn’t a miracle solution to all your business problems, video will absolutely allow Video can be used for almost anything. Start by presenting yourself on your website – just the simple addition of an explainer video, telling the world about what you do can increase your chances of appearing on the first page of a search by over 50 times!An explainer video (and really, any video content) is also a great opportunity to entertain.Take for example this video by PadMapper. By taking the comic route, they make sure the audience is captivated from beginning to end of the video:
4 BENEFITS OF VIDEO MARKETING FOR SMALL LOCAL BUSINESSES
When you use video marketing for your small business, especially for small local businesses, you are doing yourself a huge favor – and the numbers prove it.
When given a choice, over 72% of customers prefer to learn about a product or service by video instead of text.
A viewer is 64% more likely to buy a product after watching a video.
While only 20% of viewers will read the text on a page, 80% will watch a video.
The average person watches more than an hour and a half of video per day.
There really is no arguing when it comes to statistics, and as a small business with plenty of large businesses up against you, you’ll have to utilize video marketing to the best of your ability in order to keep up with the competition.
WHAT IS SMALL BUSINESS VIDEO CONTENT MARKETING AND WHY DO I NEED IT?
So what is video content marketing? Well, the answer to that question is that video marketing is what YOU make of it!
With the video marketing resources available today, there’s really no limit to what video marketing can be. You can create video ads for your product or services, you can introduce your company through video, and you can show the world testimonials of the loyal customer base that you already have.
You’ll find that easy tools are also within reach – and in the palm of your hand!
In recent years, video making has become more accessible even to the inexperienced, and can all be done on-the-go.
Gone are the days of relying on knowledge of Adobe’s Creative Suite – today, anyone can download a simple video maker app and get started with video content marketing.
For those that have an understanding or background in editing, but want an app that doesn’t love power even though it’s on mobile, there’s Enlight Videoleap. For those completely new to the video content world, there’s Swish, which has a bunch of great templates that are easy to use.
Using these tools, or a number of others (there are a lot of choices) you’ll be able to start off and develop your video content strategy.
Read on to find out more about the types of videos you should be making, and how they’ll help you grow your small business!