How design could stop the scourge of FOMO

Social media sites are designed to trigger FOMO. Here’s what they should do about it.


Fear of missing out, or FoMO, is commonly described as that anxious feeling you get when you think other people might be having a good time without you. Excessive FoMO is closely related to symptoms of behavioral addiction. It often leads to undesirable behavior such as the constant checking of social media, even in an inappropriate context, such as while driving, and becoming overly preoccupied with reactions to online posts and messages.


Our new research has identified the main triggers of this psychological phenomenon, the contexts in which it happens, and the types of fears involved in it. We have also suggested new design features that social media platforms could introduce to minimize this most modern form of social anxiety.


Humans are fundamentally social creatures. Our identity, beliefs, and behaviors come from and are shaped by our interactions with others, from those we know well, to fleeting moments of eye contact with the strangers we walk past on the street. Previous generations may have had periods of respite from the social world. But the emergence of social media platforms and smartphones means access to social information and interaction, 24 hours a day, has never been easier.

This constant flow of interaction has an effect, and despite the adage that nothing on the internet ever goes away, social information can expire and become less meaningful after time. For example, ongoing group chats, live streaming, and direct messages that expect an immediate answer. When people fail to keep up with all these battling messages and streams, FoMO rears its ugly head.






In our research, we looked at the situations and contexts in which FoMO may be triggered and what fears are encountered.

FoMO as a singular concept is an oversimplification. In contrast to the common idea of FoMO happening due to disconnection from the internet and social media (for reasons such as losing signal or a dead battery), we found that it often happens when people are indeed connected. For example, when people have multiple devices and social media accounts and have little time or desire to check them all, they may fear missing important messages and events.

FoMO can also happen when people get frustrated by others not responding, despite receiving and reading messages. They may fear that they have missed out on previous interactions and missed out on the chance to show empathy. In addition to these, we discovered a number of subfears, such as:

  • Fear of missing the opportunity to gain popularity. This happens if one is late in responding to others and in expressing empathy when needed.

  • Fear of missing valuable information

  • Fear of being excluded from social groups due to lack of timely engagement

  • Fear of inciting negative reactions

FoMO has been associated with feelings of stress and anxiety and concerns around how we relate to each other online and what our expectations are. This is why social networks in their current designs are seen by many as antisocial tools, aiming mainly to attract people’s attention but focusing less on a healthy and humanized interaction.

FoMO also leads to questions about the role of technology in harming people’s well-being and the limited availability of tools and design features to help them regulate and shape their online social presence and identity. The Google Digital Wellbeing initiative is an example of efforts in that direction, with a focus on screen time awareness and management and novel ways for managing notifications and cool-off times.


In our assessment of social media platforms we noted how design features may trigger FoMO in users. For example, the basic feature of showing how many likes a post has received may create a fear that the user is missing out on indicators of social approval—something that has been demonstrated to be linked to emotional well-being.



Other features, such as the double tick delivery and notification feature in WhatsApp, may create a preoccupation with social relationships. So FoMO can be triggered when a user begins wondering why friends are not responding, despite reading the message. This can be a risk since, as demonstrated in social psychological research, people often make mistakes in their explanation and interpretation of the behavior of others.



A message left “unread” or unanswered, for instance, may be interpreted by the sender as a snub, when in reality the recipient could have intended to do so but then lost their WiFi connection or entered a meeting.